BRAND’S GEN U

Type: Thermochromic Shrink | Client: Brand’s Suntory | Launch : 2018

Brand’s Gen U has launched a special QR code feature which allows customers to participate in the “Use Your Brain Instead of Money” activity and win a chance to shop at 7-11 for free, by just scanning the QR code. The campaign has created a buzz with the brand’s gimmick of printing the QR code at the bottom of the bottle, so the customers can only join in the campaign after having finished the bottle. Shrinkflex have utilized our special label printing technique into creating the discoloration of the label when being exposed to cold temperature of up to 18 degrees Celsius, also known as “Thermochromic Shrink Label”