Oishi Green Tea
JAPANESE STYLE GREEN TEA SAKURA STRAWBERRY FLAVOUR

Type: Thermochromic Shrink Label | Client: Oishi Trading | Launch : 2017

Oishi Sakura Strawberry Green Tea has launched its special feature of color-changing Sakura (cherry blossom) patterns on the labels. This color changing bottle feature has crated a huge buzz on social medias. With the special technique of creating the discoloration of the label when being exposed to cold temperature of up to 18 degrees Celsius, also known as “Thermochromic Shrink Label”, it is considered as “the ultimate innovation” of SHRINKFLEX (THAILAND) CO.,LTD.





WHAT IS THERMOCHROMIC SHRINK LABELS?
Thermochromic Shrink Labels are the labels that undergo the cold-activated discoloration process by thermochromic inks. The labels will change from colorless state to color state when chilled at the right temperature which is suitable for adding gimmicks such as texts or symbols onto the labels. When the labels are chilled at the right temperature, the texts, images, or colors will appear. Likewise, when the temperature goes back to normal, the colors will fade to the original colors.